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1. Freelancing

Key Steps:

• Identify Your Skills: Determine the tech skills you possess, such as web development, app development, graphic design, or digital marketing.
• Build a Portfolio: Create a portfolio showcasing your best work to attract potential clients.
• Join Freelance Platforms: Sign up on platforms like Upwork, Fiverr, or Freelancer to find projects and clients.
• Network: Leverage social media and professional networks like LinkedIn to connect with potential clients.
• Set Up a Home Office: Ensure you have a dedicated workspace with the necessary equipment and software.

2. Start a Blog or YouTube Channel

Key Steps:

• Choose a Niche: Select a tech-related niche you’re passionate about, such as coding tutorials, tech reviews, or cybersecurity tips.
• Create Quality Content: Produce high-quality, valuable content regularly to build an audience.
• Monetize: Utilize methods like ads, affiliate marketing, sponsored posts, or merchandise sales.
• Promote Your Content: Use social media, SEO, and email marketing to increase your reach.
• Engage with Your Audience: Respond to comments, ask for feedback, and build a community around your content.

3. Develop and Sell Software or Apps

Key Steps:

• Identify a Problem: Find a common problem that you can solve with a software application or mobile app.
• Create a Minimum Viable Product (MVP): Develop a basic version of your product to test the market.
• Gather Feedback: Get feedback from early users to improve the product.
• Market Your Product: Use digital marketing strategies like content marketing, social media ads, and email marketing to reach potential customers.
• Consider Distribution Platforms: Publish your app on platforms like the Apple App Store, Google Play Store, or create a website for software downloads.

4. E-commerce

Key Steps:

• Choose a Product or Service: Decide what tech products or services you want to sell. This could range from gadgets, accessories, software, or tech support services.
• Set Up an Online Store: Use platforms like Shopify, WooCommerce, or BigCommerce to create your e-commerce website.
• Source Products: Find reliable suppliers or create your own products.
• Implement Marketing Strategies: Use SEO, social media marketing, and pay-per-click advertising to drive traffic to your store.
• Focus on Customer Service: Provide excellent customer service to retain customers and encourage repeat business.

5. Online Courses and Consulting

Key Steps:

• Leverage Your Expertise: Offer courses or consulting services in areas where you have expertise, such as coding, IT support, or digital marketing.
• Create Course Content: Develop comprehensive and engaging course material, including videos, written content, and quizzes.
• Use E-learning Platforms: Sell your courses on platforms like Udemy, Teachable, or Coursera, or create your own website.
• Promote Your Services: Use content marketing, webinars, and social media to attract clients.
• Gather Testimonials: Collect and display testimonials from satisfied clients to build credibility and attract more business.

By leveraging these methods, you can build a successful tech business from the comfort of your home.

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Some seem to get too busy building their business that they don’t establish their online presence and authority early enough.

However, numerous benefits await you if you can build and maintain a good website as soon as you start your business, no matter how little it is. 

Here are five of them.

1. You’re learning how to establish. You want to learn early enough.

As a startup, you’re learning many things – how to pitch your business, how your customers really want you to serve them, the best business model to adopt, etc.

All these things you learn at the beginning go a long way to help your business grow.

In the same way, you’ll have to learn how to run a website to enhance your marketing. The earlier you start, the earlier you can begin to get things right in your journey. After five years of trying different content strategies, you’re sure to arrive at the one that will work for you.

2. You can start building your relationship with your audience

Many businesses are competing with you, and customers can easily be attracted to other products or services if they appeal to them. 

But if you start early in your journey to using your website as a point of interaction for your audience, you’ll be able to build a bond with them that will make them prefer to deal with your brand.

3. You become more authentic over time when you start early

We’re at a point where your authority in the market is determined by how long you’ve been in the industry.

And especially when many businesses get seen by their online presence, you want to establish yours as soon as you can. And having a good website in your early days helps a ton.

4. You can help your audience with some education about your product or service

If you sell shoes, you’re part of how your customers make their lives better through the wearing of shoes. And very often, customers would like an expert opinion on wearing shoes.

They want to know what color of shoe to wear for their wedding. They want know want to know how to make their favorite shoes last long. They want to know what kind of shoes will make their friends like them a lot. Etc, etc.

An effective way is to write regular blog posts on your websites to answer regular customer questions. And if you can start this at the beginning of your journey, you will attract a loyal audience.

5. You become more appealing to partners and investors.

Maybe I’m saving the best for last, but this might be a huge benefit for most startups who own a website earlier in their journey.

Very often your startup must attract partners and investors in order for you to scale and expand. And so you’ll have to make your businesses look attractive to sponsors and potential partners.

Having a website that provides valuable content for your customers is a great way to convince these heavy pockets that your startup has the potential to become the next top brand.

Conclusion

Maintaining a website that provides valuable content at an early stage in your growth will help you build a loyal audience that would love to buy your products. And beyond that, you’ll also become more attractive to potential sponsors and investors.

The post How Startups in Ghana Can Grow by Having a Website Earlier appeared first on The Mawuena.

My team and i have discovered a simple way for you to put your products out there and make sales without having to meet your customers.

With this idea, you will be able to create your own eCommerce website and start selling online without hustle.

Lets go straight, let me introduce you to Shopify.

Shopify is one of the best platforms that adds value to your business.  It has the broadest range of sales tools on the market, and it’s really simple to use.

People love Shopify for two things:
1. Its sales features
2. Ease of use.

Essentially, it’s made building a powerful and prosperous online store an absolute breeze, meaning any business owner can get online easily.

SignUp Shopify today and start selling without any hustle.

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And you tried to research how other people get more followers which automatically makes them influential?

Not only does a higher follower count mean more influence in your industry, but also signals that your audience, leads and customers are interested in your content.

In this quick guide, we’re going to break down exactly how to get more Twitter followers.

1. Tweet frequently
   If you want to increase your followers, you have to tweet frequently and engage others.
   
   The key is to not only promote yourself. The good news? The possibilities for filling up your content calendar are seemingly endless.
   
2. Optimize your posting time
   Ideally, you should schedule tweets to hit the times where users are more active and tweet in real-time at intervals throughout the day as well.
   
3. Post visual content
   As you probably know, tweets containing visual content receive more likes, shares and retweets than those without them.
   
   Although there’s nothing inherently wrong with solely text-based tweets, images are better poised to stop serial scrollers and encourage them to take a look at your post.
   
4. Utilize hashtags
   Think of hashtags as a way to make your posts searchable, almost as a form of SEO for your Twitter account.
   
   For example, you can use industry hashtags such as #BETawards or #Applemusic which are ideal for your professional content. 
   
5. Create an inviting profile
   You must create inviting profile which will draw people’s attention to follow you.
   
6. Engage with replies, retweets and tags
   Getting more followers on Twitter doesn’t have to be a time-sink: it just means making the most of the time you spend on the platform.
   
   Reply, retweet and tags other people contents and you will get them to follow you.
   
   Thank you for reading “How to Get More Twitter Followers in 6 Steps” . Kindly follow the author of the article on twitter.
   

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As African countries begin to reopen borders and air spaces, it is crucial that governments take effective measures to mitigate the risk of a surge in infections due to the resumption of commercial flights and airport operations.

Many African governments acted swiftly, implementing confinement and travel restrictions in the early days of the pandemic.

In the World Health Organization (WHO) African Region, 36 countries closed their borders to international travel, eight suspended flights from countries with high COVID-19 transmission and others had partial or no restrictions.

So far Cameroon, Equatorial Guinea, Tanzania and Zambia have resumed commercial flights. The 15-member Economic Community of West African States is expected to open their airspace on 21 July.

While open borders are vital for the free flow of goods and people, initial analysis by WHO found that lockdowns along with public health measures reduced the spread of COVID-19.

Even with border restrictions, imported cases have sometimes brought back COVID-19 to countries which had not reported cases for a length of time. For example, Seychelles had not had a locally transmitted case since 6 April 2020, but in the last week 66 new cases – all crew members of an international fishing vessel – have been recorded.

“Air travel is vital to the economic health of countries,” said Dr Matshidiso Moeti, WHO Regional Director for Africa. “But as we take to the skies again, we cannot let our guard down. Our new normal still requires stringent measures to stem the spread of COVID-19.”

To resume international air travel, WHO recommends that countries assess the epidemiological situation to determine whether maintaining restrictions outweighs the economic costs of reopening borders if, for instance, there is widespread transmission of the virus. It is also crucial to determine whether the health system can cope with a spike in imported cases and whether the surveillance and contact tracing system can reliably detect and monitor cases.

It is important that countries have systems in place at points of entry including airports. Comprehensive entry and exit screening should be considered based on risk assessment and cost-benefit analysis, and as part of the overall national response strategy.

Such screening may target, as a priority, direct flights from areas with community transmission. In addition, observance of preventive measures such as personal hygiene, cough etiquette, physical distancing remains crucial. Passengers should be registered and followed up, and if they develop symptoms be advised to inform health authorities.

“The resumption of commercial flights in Africa will facilitate the delivery of crucial supplies such as testing kits, personal protective equipment and other essential health commodities to areas which need them most,” Dr Moeti said. “It will also ensure that experts, who can support the response can finally get on the ground and work.”

The impact of COVID-19 on airlines is likely to be severe. African airlines could lose US$ 6 billion of passenger revenue compared to 2019 and job losses in aviation and related industries could grow to 3.1 million, half of the region’s 6.2 million aviation-related employment, according to the International Air Transport Association.

In the worst-case scenario, international air traffic in Africa could see a 69% drop in international traffic capacity and 59% decline in a domestic capacity, according to an analysis by the International Civil Aviation Organisation.

Together with the World Economic Forum, WHO held a virtual press conference today with Dr Moeti, Dr Amani Abou-Zeid, Commissioner for Infrastructure and Energy at the African Union Commission and Prosper Zo’o Minto’o, Regional Director, Western and Central African Office, International Civil Aviation Organization.

Source: Ghana Web

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Source: GhanaWeb

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This intention comes on the back of his quest to see entrepreneurs within the country’s startup ecosystem blossom.

Speaking on Joynews, Daniel McKorley said his outfit is hoping to give some 100 entrepreneurs a foot in the door.

“Micro businesses are a critical factor of the Ghanaian economy. I believe the business development ministry has them in mind. I am looking at building 10 businesses every year and in a period of 10 years, I will be having 100 CEOs under my umbrella, I think I should be proud of that.”

He further noted that most businesses need coaching rather than monetary capital.

“Most businesses that I come across, it is not money that they need. They rather need mentoring, coaching. Some of them already making money and all they need in addition is a sense of direction.”

On his part, the CEO indicated his hiring policies go beyond academic credentials.

Although he argues that certificates matter, he however believes that attitude to work supersedes academic credentials.

“I do not employ because of certificates but the attitude. You can see a very eloquent, good, smart young person but when you put them to work, it is a bit sad. The results are very appalling.”

He also noted that academic qualifications remain an important consideration when assessing candidates as a whole, but that will no longer act as a barrier to be recruited.

Source: GhanaWeb

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With over 680 million users all over the world, there is an opportunity to make money as a freelancer on LinkedIn for free. LinkedIn gives you a wider environment to connect with people to share posts and articles.

LinkedIn has also been rated as number #1 platform when it comes to Job search. This gives you as a freelancer the chance to explore more. A lot of people on LinkedIn are looking for connections they can work with.

Not to take much of your time, here are the 4 ways you can make money on LinkedIn as a freelancer;

1. Choose a Niche

If you’re new to freelancing, you might feel ready to take ANY paid work you can get your hands on. But as you get deeper into your freelancing career, you’ll need to start being more strategic about the types of work you do and the clients you take on.

Here you need to be specific to what niche you want to be going into. Whether Graphic design, Website design, Copy writing, Digital marketing, App development etc..

But you need to get a skill in the above niches mentioned. Getting those freelance skill is quite easy this days with the help of YouTube and other tutorial platforms

2. Create a Good LinkedIn Profile Page

You need to create a good LinkedIn profile with all your skills stated. A profile page attract more clients or customers. Before someone will contact you for a service, he or she first go through your LinkedIn profile to see whether you are the right choice for the job.

You can search for freelancers on LinkedIn to see example on how they go about having an attractive profile. This will broaden your mind on how to do yours too.

Since your profile gives the customer first impression about you, your profile page has to be unique.

3. Get Clear on Your Service Offerings

Any freelance niche you have chosen, you should be able to give clarity on your service offerings. The more specific you can be about what services you offer, the better. 

In your LinkedIn posts, you have to state what your offerings are. This will enable the customer to get a clearer view on what you can do for them. The more specific you are the more clients you get to make money cash.

For example; if you are into Website designing, you should state the packages you have and what is included in it.

4. Join Linkedin Groups

The smartest way to find more customers on LinkedIn is by joining groups. Groups on LinkedIn are very effective since most people join to see what’s going on in other business.

As a freelancer, you can also be part of these groups and make sure you contribute to what ever is been discussed in the group. You can post your ads in the group for members to see and contact you.

This helps especially when there are a lot of members in the group that need your services. You can as well share your recent and past works done by you.

Thank you for your time. I hope you enjoy reading this article.

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Getting the right customers for your business is number one struggle of start-ups or new businesses. However LinkedIn has been the most preferred social network for connecting with businesses and clients.

Aside social networks like Facebook and Twitter, LinkedIn could be your solution to getting more unique customers for your business.

Whether you’re new to LinkedIn or you already have some connections on the platform, we’ve listed top tips which will help you find the right customers, build the right connections, and pitch your business successfully.

4 Tips to help you get the right customers with LinkedIn;

1. Define Your Businss And What You Can Deliver

As a business owner, you first have to define your business on the platform. Defining your business will give people who are already following you on LinkedIn a clear idea about what your business is about.

Telling them about what value your business can add to them is also important.

Make a list of all the things you can do for your customers, and think about why you can do those things better than your competitors can. Don’t be afraid to get specific here.

2. You Have To Know Your Ideal Customer

As a new business, you have to know who your ideal customer is. Most businesses do promote their business to the wrong customers or people online.

For LinkedIn, People react to what is important to them. Unlike other social networks which have people just liking any content posted by a business. So to get the right customer for your business, you have to know who you are looking for.

You can also ask yourself

• What kind of customer need the skills you can provide?
• What kind of customer do you enjoy working with most?

These 2 questions can help you find the right customers on LinkedIn

3. Produce Useful Content

This blog post is getting more interesting. For the success of getting the right customers for your business, you have to produce useful content.

If you blog, make your posts more visible to your network by adding them to Pulse, LinkedIn’s built-in publishing platform. 

Customers react to what is important to them which was said in point #2. You can hiring a good copywriter or social media content writer when you have no skills in producing content which will attract your customers.

4. Send Relationship Building Messages

Set a reminder to reach out to your new connection in a week which can be called “Relationship Building” message.

The reason of this message is to provide something of value to that person with no ulterior motive.

Reach out with something relevant to their business goals. When done right, it shows that you understand their struggles and can plant the seed for a future client.

Thank you for reading this article. We hope you continue reading more educative articles on mawuena.com

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